Based in September 2019, the Anthemis Feminine Innovators Lab Fund is anchored and co-founded by Barclays.
Aviva’s funding will particularly assist UK primarily based fintech corporations that are based by girls.
At present solely 4 % of UK fintechs are led by girls.
Ben Luckett, chief innovation officer at Aviva, says this wants to alter.
“The Feminine Innovators Fund is a technique we will assist this untapped expertise,” he says. “Working with the Fund means greater than only a monetary contribution, we could have alternatives to companion with, study from and make investments instantly in start-ups the place they might profit Aviva and our prospects.”
The funding is one in every of a spread of initiatives by the insurance coverage agency to assist feminine management and gender equality inside the monetary providers sector. Amanda Blanc, Aviva’s Group CEO, is the Treasury’s Ladies in Finance Constitution Champion – spearheading efforts to spice up gender range throughout the sector. Aviva additionally helps the UK Authorities’s Investing in Ladies Code which helps feminine entrepreneurs by bettering entry to instruments, assets and finance.,Aviva has invested $10 million in a VC fund that backs feminine entrepreneurs within the fintech business throughout the UK, Europe, Canada and the US.,